Both B2B buyers and B2C consumers make buying decisions thanks to video. In fact, YouTube reported more than two billion monthly logged-in viewers. They watch videos for fun and research, and they share videos. Video is one of the most powerful digital marketing channels available. Your emails and digital assets need to be appealing and engaging, but there needs to be a balance between sending too many emails and not sending enough.
Personalized content and relevant offers go a long way to boost engagement.Įmail marketing is part art and part science. Value is critical to ensure that your emails are opened and read-and not deleted right away. With email marketing, you collect customer data across various customer journey touchpoints, classify it to understand your potential customers’ preferences, and ultimately get permission to add them to your email list(s).Įmail content can include information about your products and services, news about your company and events, personalized offers, customer success stories, links to case studies, and technical or business briefs. To help you build a successful cross-channel marketing strategy, here are in-depth descriptions of the most widely used digital marketing channels: Email marketingĮmail marketing is one of the oldest and best-known forms of digital marketing, used by B2B and B2C marketers alike.
From the inbox to social networks-and across laptops, tablets, and smartphones-today’s consumers move seamlessly and fully expect you to be there with them, providing a seamless, integrated experience. Cross-channel marketing, multichannel marketing, omnichannel marketing, or whatever term you prefer, is all about engaging with your customer or prospect across every digital channel and any device.
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